“Our home, this earth, is a gift and we've really not done a great job of caring for it as human beings,” says Jenn Harper, the founder of Cheekbone Beauty (a certified B-Corp company). Harper is Anishinaabe, an indigenous group native to North America, which she says has influenced much of her relationship with beauty, the earth, and how she defines success.
The brand—which features clean makeup, high-quality, traceable ingredients, and more sustainable packaging materials, such as paper—has caught the attention of beauty insiders and everyday consumers alike. (The Sustain Lipstick in Kéyah is currently my favorite “your lips but better” shade.) And in this week’s Clean Beauty School, I had Harper on to share her story, explain why representation matters, and talk about the current challenges in being a “sustainable beauty brand” within the context of consumption.