I’m a mascara loyalist. While I’ll frequently swap out my blush or lip color to fit whatever general aesthetic I’m gunning for on a given day, my criteria for a fluttery lash look stays constant: creamy, lengthening, and inky black. Of course, I’ll test a new launch whenever one crosses my desk, but not many impress me to the point of making it in the regular rotation. What can I say? I love a simple, high-quality formula.
So I’ll be brutally honest: I wasn’t expecting Tower28’s new MakeWaves Curling + Lengthening Mascara to wow me as much as it did. It has now become my go-to everyday pick, and I don’t plan on replacing it anytime soon.